Bethard is a igaming brand that celebrates “Winners” with a “Dare More”-mentality. Offering Casino, live casino and sports betting to its customer.

Bethard had Dragomir Mrsisic as its brand ambassador — possible the toughest face in Sweden. The “toughness” besides the name “Bethard” and didn’t extend to the Bethards brands digital design and art direction. One of the biggest challenges was to create an edge and a reusable distinct design concept that stood out from its competitors and tied the brand together with its ambassador and making Bethard feel like “Bet-Hard”.