The challenge was creating a distinct igaming recruitment site that would capture the soul and vision of the company combined with the brand and everything happening around it in
a more unique way then the competition.

 

The site depicts a humanistic and welcoming universe inhabited by the people of Bethard, with emphasis on inspiration and letting the user experience the universe and what being part of it could entail.

By using a an immerse full screen format with big headlines it allowed the images to have a bigger impact and making the body text optional and creating the sense of something more large-scaled.

 

To create a more authentic and humanistic feeling all the pictures was selected from Bethards own library of thousands of images and videos.