TYPE
Clothing
Interactive
Web
year
2008
Role
Art Director
Designer
Wesc
Revamp 08
WeAreTheSuperLativeConspiracy is a clothing brand that celebrates “intellegent slackers” with roots in the skater scene and with a creative and Swedish twist. The brand was well-known for its many “Weactivists” ranging from Jason Lee,
Peter Stormare, Timbuktu to Amy Gunther.
WeSC created eye-catching and great print campaigns for its clothing collections, something that didn’t show up online. Our challenge was to transform an outdated site and align the online presence with the rest of the brand.
A self brandable platform
We created a complete flash-fullscreen platform revamp complete with a tailored CMS - which was almost unheard of in 2008 - in which WeSC would be able to brand itself by uploading their existing brand assets onto the page.
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